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Audio and Video Talk
General Discussion
The real value of SA Audio
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<blockquote data-quote="TimbaLand" data-source="post: 1060746" data-attributes="member: 13474"><p>Typo correction</p><p></p><p>Your points are very strong about the value that such products offer but we need to understand that consumer behaviour is influenced by many things that any business need to understand in order to reach their target market. Consumers don?t buy products. They buy brands. It?s the responsibility of the manufacturer to understand the consumer he wants to target and not build products but brands for those consumers. Mercedes Benz and BMW are solid cars but their price you pay is also for the badge. That badge meant nothing to potential buyers but the company spent time to build the brand which has driven consumers to behave the way they do towards the brand. Pricing in itself has an influence on how a brand is perceived. Sonor Audio may have shot themselves in the foot by pricing it that low and not investing much in building brand equity</p></blockquote><p></p>
[QUOTE="TimbaLand, post: 1060746, member: 13474"] Typo correction Your points are very strong about the value that such products offer but we need to understand that consumer behaviour is influenced by many things that any business need to understand in order to reach their target market. Consumers don?t buy products. They buy brands. It?s the responsibility of the manufacturer to understand the consumer he wants to target and not build products but brands for those consumers. Mercedes Benz and BMW are solid cars but their price you pay is also for the badge. That badge meant nothing to potential buyers but the company spent time to build the brand which has driven consumers to behave the way they do towards the brand. Pricing in itself has an influence on how a brand is perceived. Sonor Audio may have shot themselves in the foot by pricing it that low and not investing much in building brand equity [/QUOTE]
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Audio and Video Talk
General Discussion
The real value of SA Audio
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