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How manufacturers price their cars
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<blockquote data-quote="Atjan" data-source="post: 509387" data-attributes="member: 2323"><p>Guys, but surely we can't say that a car with space for 5 people and spec'ed to the hilt, should be priced below one with space for 2 adults + 2 little people and completely un-spec'ed? Our individual needs differ, but as a value proposition, that Hyundai is better than the Merc. Even if I personally would rather have a Merc than a Hyundai. The added benefit is that the Merc is locally made and the Korean is an import. </p><p></p><p>The fact is that we are paying for the brand bragging rights of the Merc. Not many people will push either car near their dynamic limits, which makes it a moot point that the Merc handles better. </p><p></p><p>As mentioned, Hyundai does a lot better than Merc in quality surveys as well....</p></blockquote><p></p>
[QUOTE="Atjan, post: 509387, member: 2323"] Guys, but surely we can't say that a car with space for 5 people and spec'ed to the hilt, should be priced below one with space for 2 adults + 2 little people and completely un-spec'ed? Our individual needs differ, but as a value proposition, that Hyundai is better than the Merc. Even if I personally would rather have a Merc than a Hyundai. The added benefit is that the Merc is locally made and the Korean is an import. The fact is that we are paying for the brand bragging rights of the Merc. Not many people will push either car near their dynamic limits, which makes it a moot point that the Merc handles better. As mentioned, Hyundai does a lot better than Merc in quality surveys as well.... [/QUOTE]
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