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Commercial Members - News & Discussion
Bentley acoustic listening session.
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<blockquote data-quote="KenMasters" data-source="post: 837916" data-attributes="member: 517"><p>Which is great, and my understanding as well. I feel however that a better job could be done of communicating this to the consumer. At the moment the tone of the marketing might leave people with the wrong impression. It's important for people to understand that you are a South African concern, and your passion, dedication and location are what lead to your ability to produce speakers of a quality uncommon at the price point.</p><p></p><p>The risk I feel is that the average consumer will bundle these along with the rest of the budget no-name brand offerings as much of the look and approach of the marketing thus far gives no reason to think otherwise. People are sceptical, they need to know what makes you different. A little bit of copy explaining why your product offers such great value and a little "made in the R.S.A." logo somewhere would go a long way I think.</p></blockquote><p></p>
[QUOTE="KenMasters, post: 837916, member: 517"] Which is great, and my understanding as well. I feel however that a better job could be done of communicating this to the consumer. At the moment the tone of the marketing might leave people with the wrong impression. It's important for people to understand that you are a South African concern, and your passion, dedication and location are what lead to your ability to produce speakers of a quality uncommon at the price point. The risk I feel is that the average consumer will bundle these along with the rest of the budget no-name brand offerings as much of the look and approach of the marketing thus far gives no reason to think otherwise. People are sceptical, they need to know what makes you different. A little bit of copy explaining why your product offers such great value and a little "made in the R.S.A." logo somewhere would go a long way I think. [/QUOTE]
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Commercial Members
Commercial Members - News & Discussion
Bentley acoustic listening session.
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