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Headphones
Beats by Dre component teardown
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<blockquote data-quote="user 997" data-source="post: 579451" data-attributes="member: 997"><p>I can't really find much wrong TBH, it would have been nicer with a higher quality driver, but the rest of the design is pretty ingenious from a product development point of view. It avoids the pitfalls of a lot of headphone design through clever construction.</p><p></p><p>The BOM is only a small part of the total cost. It doesn't take into account things like branding, accessories, transport costs, manufacturer markup, dealer markup and storage costs. I think the dealer markup must be enormous though on those though.</p><p></p><p>If you look at a headphone equivalent like from Fanny Wang, their indicative cost is probably closer to were the Beats Solo should be. The Beats Solo was widely panned in reviews and quite crap honestly, yet they sold by the bucket loads, that is brand power. </p><p></p><p>The Beats Solo 2, however, is a much better and more competitive product and indicative that Beats as a brand are evolving.</p></blockquote><p></p>
[QUOTE="user 997, post: 579451, member: 997"] I can't really find much wrong TBH, it would have been nicer with a higher quality driver, but the rest of the design is pretty ingenious from a product development point of view. It avoids the pitfalls of a lot of headphone design through clever construction. The BOM is only a small part of the total cost. It doesn't take into account things like branding, accessories, transport costs, manufacturer markup, dealer markup and storage costs. I think the dealer markup must be enormous though on those though. If you look at a headphone equivalent like from Fanny Wang, their indicative cost is probably closer to were the Beats Solo should be. The Beats Solo was widely panned in reviews and quite crap honestly, yet they sold by the bucket loads, that is brand power. The Beats Solo 2, however, is a much better and more competitive product and indicative that Beats as a brand are evolving. [/QUOTE]
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Beats by Dre component teardown
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