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Audio and Video Talk
General Discussion
Audio equipment prices in SA ... we're being smoked
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<blockquote data-quote="Air" data-source="post: 823065" data-attributes="member: 15182"><p>I have, for the last 20+ years, been selling products at highly competitive and aggressive prices. I concur that pricing strategies vary greatly and I can verify with data that products that Airmusic imported and then agency changed hands have in some cases doubled in RRP prices.</p><p></p><p>Simple pricing strategies are outdated and many factors need to be factored in. Landing a high-value Dac is far cheaper than landing a similar valued floor-standing speaker for example because of logistical costs. The industry also often applies a constant mark up rate, which I don't agree with. Back up support for certain products are far more expensive than for others. Surface mount electronics and CDP are notoriously difficult to support and hence this need to be factored in pricing strategies. I have never had serious problems with loudspeakers and the likelihood of failure in service is in my opinion low. Little legitimacy to load a landed price to factor in failure under guarantee. Volume-based products should also be dealt differently to the niche or boutique products. </p><p></p><p>Each to its own I believe. It is up to consumers to be informed and do their homework. If they don't do the homework they will be smoked without a doubt.</p></blockquote><p></p>
[QUOTE="Air, post: 823065, member: 15182"] I have, for the last 20+ years, been selling products at highly competitive and aggressive prices. I concur that pricing strategies vary greatly and I can verify with data that products that Airmusic imported and then agency changed hands have in some cases doubled in RRP prices. Simple pricing strategies are outdated and many factors need to be factored in. Landing a high-value Dac is far cheaper than landing a similar valued floor-standing speaker for example because of logistical costs. The industry also often applies a constant mark up rate, which I don't agree with. Back up support for certain products are far more expensive than for others. Surface mount electronics and CDP are notoriously difficult to support and hence this need to be factored in pricing strategies. I have never had serious problems with loudspeakers and the likelihood of failure in service is in my opinion low. Little legitimacy to load a landed price to factor in failure under guarantee. Volume-based products should also be dealt differently to the niche or boutique products. Each to its own I believe. It is up to consumers to be informed and do their homework. If they don't do the homework they will be smoked without a doubt. [/QUOTE]
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Audio and Video Talk
General Discussion
Audio equipment prices in SA ... we're being smoked
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