Exposure to real hi-fi in the neighbouring countries

Hi All. I'd like to know from folks who travel a lot to rest of the SACD region about the general knowledge of true hi-fi among people there. Or is the question of steps ahead and leaving them behind
Surely for aspiring dealers there might be opportunities out there to explore.
I have a pal that has done in roads in Botswana and is doing well in setting up high end systems to guys in that country.