Price psychology

Old gripe: had long and at times hilarious discussion with a gung ho Vespa salesman a few years ago. Vespa does not publish a price list. Not surprising, because their products are waaayyy overpriced. The salesman, however, assured me that they sell a " lifestyle " NOT scooters. If a scooter translates to a lifestyle your world is very small indeed.

Anyway, to all high end audio (and any other) dealers out there: nothing makes me loose interest faster then the old POA ( Price On Application ) ruse. No idea where it comes from but guys, if someone is interested in your product in the information age ( on the go for a good few years now ) just give them all the info available. They either can, or can't, afford it.

And I'm sure you're not trying to protect them against themselves...