I have read the reviews and to me they look a bit too gimicky...they are just giving you a really cool looking app with the headphones and giving you some EQ options. Many of the reviews i have seen the people ended up returning them. I'm not trying to bash too hard on them but they aren't as miracle worthy as they market them to be. Also it's an in ear inside a headphone so they may not be comfortable/appealing to certain people. I think there are better headphones for the price.