Do Radio Stations Have a responsibility regarding adverts they flight?

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User121314

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I wonder if a radio station can be held to account for flighting adverts that blatantly mislead?

Case in point - Mix FM is currently running an advert for a product called Aquapol.

These are normal 30 second adverts - not adverts/endorsements from the presenters that are on air at the time the advert is played.

However the entire premise behind this product is such blatant snake oil BS that I can only wonder why and how on earth it got accepted by Mix FM?

Surely they have some sort of a responsibility to their listeners not to broadcast untruths? Or am I just being a wally for expecting ethics & morals vs. cash?
 
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