http://thevinylfactory.com/news/new-record-player-the-wheel/
Rather than have an external stylus and tonearm, this deck contains all its mechanics within the platter to give the impression of a minimal, spinning record without visual interference. Rather than have buttons on the deck itself, the Wheel is controlled by tweaking the centre spindle and connects wirelessly to your audio system.
Placed upside down inside the platter, the tonearm and non-replaceable Audio Technica AT95E cartridge tracks the record from beneath, supposedly protecting it from wear, dust and damage. The design also ensures you can use it both horizontally and vertically.