In retrospect Schalk, has the time and money spent to attend the show in Munich paid the expected dividends?
In a little way yes, probably R2 and 10 cents
This is not an overnight thing Hans, and I suspect many bigger guys than us had to go a time or two more than just once to eventually be noticed more than just in passing.
We are already booked for May next year again and shall ship off a bigger container than "last" year. We booked a bigger stand this time around and plan to take some CE ready stock as well. Also have a review booked as well for February with two Mags in Germany. Do not know the details yet, our German representative doing the groundwork there.
Our aim is to create awareness by plugging away for a few years at least until we get critical mass or go bust, whichever comes first. Our experience first time around was extremely positive in the response from visitors and trades folk in general. This has prompted us to go ahead and get the products CE compliant (which is really time consuming and very expensive when done right) so that we may indulge in some sales this time around if the opportunity comes salivating at our door.
We now know for certain that there really was a great deal of interest at the previous show. To just shrug and walk away would be a total waste of the money already spent.
Thanks for your interest.