How manufacturers price their cars

I am puzzled here.  Long time ago when I was still buying cars, I used to put them side - by - side and compare them feature for feature at each price point.  It was interesting and fun and I miss that very much.  But lately, I find prices very odd.  Some cars are priced so high I am amazed they are still selling units at all.  Renault Laguna is a good example of a good car priced out of contest.  Citroen DS5, absolute lunacy, and oddly I have seen people driving these with their head proudly plombed up their shoulders.  I would drive it only with a 35% tint and windows rolled up.

Here is another odd one:

Case in point: Car below sells for R440 000 compared to the much newer competitor (below it) which sells for R415 000



Competitor




Makes little sense to me