Unfortunately the "basics" are not very basic and gets sourced from manufacturer brochures... Honestly a tv / audio salesperson as they currently in mass stores are found, doesn't get much pay, doesn't get much commission and lasts a year or two... SO basically if you have considered buying a tv, or a hifi, you have probably thought about it more than they have. And, honestly, if you can afford something good, chances are you have the mental wherewithal to review blurbs more carefully. Obviously there are exceptions.