the one thing that's even worse than falling for 'snake-oil' is when ppl. know all about it without even bother to try it.
I made myself a bunch of these sugar cubes quiet a few years ago, since I like to try stuff before forming an opinion about it, even when sceptical. same thing with cables btw.
at the time they didn't do anything noticeable, but it was a huge room, and I have tons of diffusers, absorbers and bass traps, which helped a lot.
then on our current place I tried to set up my system in a rondavel (5m dia), which predictably sounded awful. my conventional treatments made things a little better, but still far from good. as a last try, and without much hope, I dug out the old sugar cubes, and I could not believe how much they improved the sound. my personal theory is that they somehow influence the pressure of the sound/reflections, which would explain why they had more impact in the smaller room.