From my side, I've lived with a 40" LCD for two years and advised everyone that this was the better route. When it came time for me to get something bigger, I decided to take the plunge and get a plasma and I couldn't be happier. The biggest benefit going plasma for me was the better SD viewing - this really put my LCD to shame. The reflectivity was no issue for me as my room is pretty dark. But I can see how it can be an issue in a bright room. In terms of intensity, my current plasma doesn't have to stand back for the LCD it replaced.