Possibly bear in mind that the people who belong to this forum really care about music. For us its a "BIG THING", that brings huge richness into our lives. For most people, music is just something that happens along the way, so when the industry manufactures the latest "superstar", they go and buy it, because the industry says it's good. Because we care about, and have usually learned about it, we cast a bit deeper, and much more critically.
Maybe that is why my collection is full of obscure stuff that never made the charts, and most people have never heard of!