What I'd like to ask is for feedback from the Forum members on this subject:
- What did readers think of the reviews from last year? Good, bad, indifferent?
- Any features that stood out, any equipment reviewed that in particular was of interest?
- Did anyone buy equipment based on reviews – if so, did the review turn out to be accurate?
2007 Reviews:Let me preface this by outlining requirements for a "useful review":
- An idea of the sound quality on offer - good points/bad points/summary
- An idea of the build quality/engineering - strong points/weak points/summary
- An idea of the ease of use/ergonomics - liked/disliked/summary
- An idea of the context of the review - other components/music used/room characteristics/reviewer preferences
The rationale behind the above list is to try to understand the "trade-offs" of the reviewed component (nothing is perfect) - hence the pro/con approach; to understand the "value" aspect of sound+build versus price; and to understand how easy it would be to "live with" the item.
Coming back to AVSA 2007 reviews, what I found to be fairly consistent omissions were:
- No "For/Against/Sum-Up"
- Little or no contextual info re system/music/room
In many reviews, an excessive number of "column-inches" were "wasted" in waffle which really did not contribute any useful information, with the result that the space allocated to the actual review was restricted to the point where the review was all but useless.
The concept of a sidebar/panel containing bulleted high-/low-lights and a summary was very well used in the UK Car magazine with their "The Good, the Bad and the Ugly" section - with one example still top-of-mind:
The car: Some big Cadillac
- For: Big!
- Against: Big!
- Sum-Up: As flash as a rat with a gold tooth
Which does raise one other aspect of AVSA reviews - they tend to be a bit too serious and lack the "lighter touch" that can make reading more enjoyable and more memorable.
Highlights of AVSA 2007?- Technical write-ups
- Reader's system article (only one, sadly)
Purchases based on any reviews?None
Overall?In the context of AVSA serving a rather small market and with its scope covering equipment in the stereo audio, HT/AV and lifestyle areas plus software in 2-channel audio and HT movies, the occasional digression into digital photography (still or movie) strikes me as being ill-advised - there are other local magazines that deal quite well with these aspects and, by including this type of review, the essence of the magazine (AVSA) is diluted.
I was going to raise the issue of blatant and derisive "anti-vinyl" sentiments being not in the best interests of AVSA's relationship with a fair chunk of the readership, but have decided not to do so...

So, in summary, given the three options in terms of SA audio magazines (AVSA/Multimedia/What HiFi), AVSA is probably the most useful.